SAVE TURTLE
Client: NGO Save Turtle
Services: Brand Strategy, Brand Identity
Country: Czech Republic
About Client: Save Turtle is an NGO focused on nature conservation. This brand protects nesting sites in Indonesia and Sri Lanka. Collaborating with local organizations, they go beyond beach protection, extending efforts to education and sustainable practices. Committed to making a positive impact, this brand has saved over 4 million turtle eggs since 2014.
About Client: Save Turtle is an NGO focused on nature conservation. This brand protects nesting sites in Indonesia and Sri Lanka. Collaborating with local organizations, they go beyond beach protection, extending efforts to education and sustainable practices. Committed to making a positive impact, this brand has saved over 4 million turtle eggs since 2014.
Save Turtle was looking for a rebrand of their visual identity. We developed a long-term plan for attracting their target audience. During the process we analysed competitors,
developed brand attributes and established the right visual identity. Then our designer Marie, developed a logo, chose fonts and created other marketing materials.
Save Turtle
Brand attributes
