Maya Designer

Hey there, change-makers! 

I’m Marie, but you can call me Maya. Why? Well, it’s my family nickname, and in Czech, where I come from, that translates to Maja. 

However, MAYA isn’t just my nickname; it’s a design principle. MAYA stands for “Most Advanced, Yet Acceptable,” and it’s all about finding the sweet spot between innovation and familiarity. Coined by the industrial designer Raymond Loewy, this principle suggests that designs should be both groundbreaking and relatable.

Sure, Raymond came up with this idea way back, but guess what? The game hasn’t changed that much. Consumers still want stuff that’s mind-blowing but also feels like an old friend. So, why not use this design magic to shake up how we do business now and in the future?

Let’s dive into what brings me here. I’m on a mission, a journey fuelled by creativity and a deep commitment to making a positive impact on the world. So I’m excited to introduce you to MAYA, my cozy corner of the internet dedicated to providing top-notch freelance strategic branding services for sustainable and purpose-driven businesses like yours.

Before we get into the detail of what I do, let me share a bit about my journey and what lights the fire within me. I spent my academic years diving into sustainability, studying the intricate dance between design, business and environmental responsibility. Cornwall, with its blossoming sustainable business scene, became my classroom, inspiring me to channel my creativity into a meaningful cause.

strategic branding

Now, let’s talk about the creative magic I bring to the table. I specialize in three key areas:


Creating a thoughtful plan for your business that not only attracts your ideal customers but also grows your brand’s awareness. Brand strategy encompasses your brand’s mission, promises to its customers, and how these are communicated. 


Following brand strategy, I create tailor-made visual identities that leave a lasting impression. Your brand should be a story told in colors, fonts, and images that resonate with your audience.


From print to digital, I’ve got your back. Whatever your business needs, I’m here to make it happen. Be it business cards, social media templates, or digital ads. 

Now, let me take you on a little detour through time. A few years ago, my journey led me to the enchanting landscapes of Indonesia with the incredible NGO Save Turtle. There, knee-deep in the sands and under the stars, I got hands-on with the protection of sea turtles. It was eye-opening, revealing the challenges faced by purpose-driven companies and the significant impact they can make when fueled by love and dedication.

This experience became the catalyst for my passion to transition from theory to action. I realized that my skills and love for design could be a force for good. The result? MAYA, the sustainable design studio, was born.

ngo save turtle

To you, the change-makers of the world, I say: You’re doing incredible things, and I’m here to help you amplify that impact. I want your business to shine, to be a beacon of change, and that’s exactly what I’m here to assist you with.

So, here’s to new beginnings, impactful journeys, and the magic of strategic branding. I’m thrilled to be on this adventure with you. Let’s make your mark on the world together.

Cheers to sustainability, purpose, and a touch of design magic!
Nice to virtually meet you! 

with love,
Marie (aka Maya)

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Published 21 November 2022
Categories: Studio Updates